About Tunisia & Le Souk Ceramique

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About Tunisia & Le Souk Ceramique

Tunisia is the northernmost country in Africa, nestled just across the Mediterranean Sea from Italy.  With a warm climate and a long and gentle coastline, Tunisia, for over 2000 years, has witnessed the passage of Phoenicians, Romans, Vandals, Byzantines, Turks, Italians, Spanish and French, among others.  They came as fugitives and adventurers. They came to conquer and claim as warriors, missionaries and traders, with each group leaving behind a part of their culture.  Tunisia now has a modern, Western-oriented outlook and is the first emerging Arab democracy.

As a close neighbor to Europe, their main trading partners are France, Italy and other EU nations.  Since independence from France in 1956, Tunisia has been dedicated to educating its people and workforce, which has led many European companies to invest in Tunisia for their manufacturing facilities.  Modern Tunisia also plays a pivotal role in helping bridge the gap between the Muslim world and the Europe and the West.  Tunisia’s emphasis on moderation and tolerance is one reason why 6 million Europeans vacation there each year.

Unfortunately, Tunisia is not too well known in the US but we would encourage everyone to consider a trip to Tunisia soon, especially after the revolution in January 2011.  It would be a great gesture of support.  Since the revolution, the economy and tourism has greatly suffered.  Regardless of these difficulties, the Tunisians remain incredibly hospitable. The cuisine is stunningly delicious.  The Roman ruins and Islamic architecture are world class. The beaches and desert oases are worth the trip alone.

Tunisia is located directly south of Italy on the southern shores of the Mediterranean Sea.  The peninsula jutting out on the northeast part of Tunisia is named Cap Bon.  Nabeul is located on the southern side of Cap Bon, right on the coast.  Tunis, the capital of Tunisia, is located about an hour north of Nabeul. It’s just a 2.5 hours flight from Paris to Tunis and barely an hour from Rome.

Our studio is about 2 km from the coast in the Zone Industrielle of Nabeul.  We moved from our old studio on Avenue Monji Bali in 2012 into the new building. In 2016, when we made our shift from earthenware clay to the stronger stoneware clay, we moved our bisque-making to a second nearby building. In addition to the great improvement in stoneware, we also significantly expanded our capacity.

From our warehouse and offices in Clinton, Washington State (USA), we manage our North American logistics and distribution. While Clinton is a bit off the beaten path, you can find us at various trade shows and showrooms in New York, Las Vegas, Atlanta and Chicago in the US and Paris and Frankfurt in Europe.

We have partnered with Sobremesa by Greenheart (based in Chicago) in the US for assistance with sales and marketing. And in the EU, we have partnered with Goodlink (based in Genoa, Italy). Both entities are committed to fair trade principles. In fact, Goodlink is a division of La Bottega Solidale, the fair trade inspection service that is sponsoring us into the WFTO (World Fair Trade Organisation). The board of directors of La Bottega Solidale created Goodlink to assist us with our European activities.